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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The program covers select sporting goods across tennis, pickleball, basketball, football, volleyball and more.

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The customer is in control: Here’s the new payment and checkout experience

Inside Retail

As seen in major supermarkets, click-and-collect and self-service kiosks are now an in-store fixture, although there are more retailers from other categories deploying similar initiatives, such as sporting goods retailers, DIY stores and home hypermarkets. Customers come back for the conversation.

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New Stores in New York Signal Hope for Big Apple Retail

VMS

Further uptown, Wilson Sporting Goods opened a neighborhood store on the Upper East Side. From the broad avenues of the Upper East Side to the narrow cobblestone streets of SoHo, New York retailers are reimagining customer engagement in the Big Apple as they look to the future with confidence and a newfound positive outlook.

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