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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Retailers, we’ve got the best content tailored just for you. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color. Check it out here.

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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

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What are hyper-local store concepts and can they really save bricks-and-mortar retail?

Barber Design

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. Data-driven. Let us know what you think in the comments section below.

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How Retail Design Insights Will Inspire Workplace Design

All Work

A physical presence helps build brand awareness and contact with potential new customers or employees. Ideally, the two should be consistently reinforcing the brand from both a design and experience perspective: when a customer engages with either, they should immediately feel welcomed and brand-connected.