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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI). But that’s not all.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI). But that’s not all.

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11 Ways AI Technologies Are Driving Marketing

RetailMinded

Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement . Customer engagement is critical to any successful retailer.