Customer Engagement Merchandising Strategy Tailored 
Inside Retail
FEBRUARY 16, 2022
Today, customers expect highly tailored and targeted interactions when they engage with a brand. What is critical and differentiating is that personalisation extends beyond traditional marketing communication and flows right through to service delivery, merchandising, offer creation, and bundling of services.
Inside Retail
NOVEMBER 14, 2023
Achint Setia, Zalora’’s chief revenue and marketing officer, told Inside Retail that it was all about creating a seamless customer journey. This approach guarantees that our assortment not only meets but anticipates customer expectations, resonating with their pre-travel and holiday shopping aspirations,” he added.
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Retail Focus
NOVEMBER 7, 2023
Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. The Role of Analytics in Hyperphysical Retail The success of hyperphysical retail largely hinges on data-driven strategies. This data optimizes store layouts, product placements, and customer experiences.
Inside Retail
JULY 18, 2023
They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.
Inside Retail
JANUARY 8, 2024
“And for brands already in physical locations, a pop-up provides the opportunity to explore the potential of new geographies with localised strategies, as well as testing new formats, new fixtures, new products and new merchandising.” Pop-ups are also a great way for retailers to lean into the preferences of the Gen Z shopper.
Inside Retail
NOVEMBER 27, 2023
In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. This is especially crucial in managing seasonal or event-driven merchandise.
Inside Retail
FEBRUARY 26, 2024
The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. per cent versus the same period in fiscal 2022, gross merchandise decreased 7.1 The brand can also gain experience with retail operations. “The
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