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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Use Effective Online Advertising and Promotions When planning a retail marketing strategy that will make sense for your brand, you should consider running occasional promotions and using effective online advertising to target your ideal customers. Geo-targeted ads: Location-based ads only target people in a specific locality.

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. One of the main benefits of pop-up shops, Ringo pointed out, is that they allow brands to learn more about their target market without the risk of a longer-term lease.