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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

This job of managing promotions becomes more complex when you start adding multiple locations into the mix. What are the challenges of managing promotions across multiple locations? Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.

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Global Mutual signs 8,500 sq ft Sports Direct at Affinity Devon

Retail Focus

Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual comments: “Retailers are increasingly moulding portfolios to enhance overall brand visibility and grow customer engagement; outlet settings are an important part of that strategy and offer improved lease flexibility with rental commitment that is aligned to sales success.

Outdoor 182
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Data dynamism: Three ways embedded analytics are transforming retailers’ data into competitive retail insights

Retail Focus

This includes anything from at-a-glance top-line trends to drilling down into significant growth metrics. Here are three ways an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code. Andrew Dunbar, General Manager EMEA of global digital consultancy Appnovation.

Strategy 244
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The new trend in retail is hyper-efficiency

Inside Retail

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

Digital strategies to decode Gen Z” was the topic of one of the opening panels. A few ways that H&M is attempting to differentiate the in-store shopping experience in various locations is by having specially curated Spotify playlists for specific stores or having a different noted fragrance for a store.

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Still wondering what the metaverse is? Here’s what you need to know

Inside Retail

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.