Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds
Retail Focus
NOVEMBER 7, 2023
Luxury marketers are exploring multi-sensory experiences in physical stores, potentially integrating ASMR (autonomous sensory meridian response). This involves engaging multiple senses to create a memorable and unique experience for digital-native customers. These experiential zones add variety to the shopping experience.
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