Retail Focus
NOVEMBER 7, 2023
Luxury marketers are exploring multi-sensory experiences in physical stores, potentially integrating ASMR (autonomous sensory meridian response). This involves engaging multiple senses to create a memorable and unique experience for digital-native customers. These experiential zones add variety to the shopping experience.
Inside Retail
NOVEMBER 14, 2022
As retail evolves, market-leading brands understand that consumers don’t separate their online shopping experience from their physical shopping experience and that shoppers expect a seamless experience in both,” explains Cameron Hanns, director at Entwined, a digital signage and kiosk solution provider.
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Inside Retail
FEBRUARY 21, 2024
Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Cook is referring to one of the key takeaways from the 2024 Omnichannel Leadership Report.
Inside Retail
DECEMBER 18, 2023
At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).
Retail Focus
MAY 30, 2023
Creating a brand community has always been an important marketing concept and a valuable brand asset. It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Customers are also the primary drivers of the project and its sustainability.
Inside Retail
NOVEMBER 27, 2023
As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.
Compliantia
JULY 4, 2023
Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors. It requires market research and a tailored approach to ensure promotions resonate with the local audience. Understanding and catering to these differences can be a challenge.
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