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Crafting luxury brand narratives through popup stores

Retail Focus

The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. By automating these processes, retailers are meeting the customers at their point of need while minimising human contact.

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How Retail Design Insights Will Inspire Workplace Design

All Work

In this environment, you will always find the most current product offerings or trends presented in a prominent location. A physical presence helps build brand awareness and contact with potential new customers or employees. If the space or the customer experience is underwhelming, your consumer will feel it.