Remove Customer Engagement Remove Hobbies Remove Promotion Remove Strategy
article thumbnail

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
article thumbnail

How three retailers are cultivating success in the plant and garden sector

Inside Retail

And how can customers engage in this hobby if they have little green space available? IR: How significant is Mitre 10’s plants and gardens section compared with the rest of the business, and how does it fit into Mitre 10’s overall business strategy? It is a key drawcard for repeat traffic.

Gifts 130