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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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How three retailers are cultivating success in the plant and garden sector

Inside Retail

Image supplied Alecia Savage, business manager Inside Retail : Can you discuss the story behind The Good Plant Co. And how can customers engage in this hobby if they have little green space available? Image supplied Karen Fahey, general manager, marketing Inside Retail : Tell me about Mitre 10’s plants and garden section.

Gifts 130