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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130
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From personalisation to gamification, here are six ways to drive loyalty

Inside Retail

These are ways to inform, curate, share, build, inspire or even play. If you’re looking to establish your retail brand as a trusted source of information, providing expert reviews and recommendations to your members, this may be the approach for you. Curate: Be hyper-personalised People like to feel noticed, known and valued.

Curate 130
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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

When it comes to the scientific component: “Decades of customer research, driven by the overwhelming economic importance and growth of the retail industry, arm retailers with actionable data for effective merchandise strategies and best practices.” Curated Displays. Appealing to All Five Senses.