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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move.

Curate 246
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VTN bets big on the future of wellness being ‘connected and customised’ 

Inside Retail

Standing for Veritas, Tempus, Naturae in Latin or ‘truth, time and nature’, regionalised variations of the VTN App now bring together science, lifestyle content and shopping to form a world-leading, holistic wellness destination. As Will Wu, COO, explains: “We believe traditional retail and e-commerce is dead.

Reimagine 130
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Snarkitecture uses recycled materials for Pharrell Williams' streetwear brand store in Miami

Dezeen

The space is a reimagination of the traditional retail model, taking the form of an art gallery, with the goal to drive social engagement and exploration," the clothing brand said. Cages were designed to hold some of the goods.

Art 105
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Perfect Posts of Architecture

Onyx

0_prologue_ In the Introduction to The Wexner Center for the Art's 2001 show, 'Perfect Acts of Architecture' curator, Jeff Kipnis, argued that the show's architectural drawings were not 'perfect' in some idealized manner. As drawings, they weren't deficient forms of architecture. Instagram has become a form of geology for me.

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How Large-Scale Art Can Amplify Your Brand And Build Connection

All Work

Office buildings are full of underutilized areas, but when reimagined can become functional and flattering. There are several underutilized areas within an office building, but when reimagined you can make it functional and flattering. After all, art is your brand in visual form. Large-Scale Art Builds Brand.

Art 79
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How Large-Scale Art Can Amplify Your Brand And Build Connection

All Work

Office buildings are full of underutilized areas, but when reimagined can become functional and flattering. There are several underutilized areas within an office building, but when reimagined you can make it functional and flattering. After all, art is your brand in visual form. Large-Scale Art Builds Brand.

Art 52
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All things bright: Behind the evolution of Mimco

Inside Retail

The other exciting thing that we’ve done is a limited-edition print that forms part of the [anniversary] coffee-table book, as well as a scarf. It was curated by the former editor of Harper’s Bazaar , Kellie Hush. She certainly engaged online, but our penetration online has always been quite decent. IR: How thoughtful.

Concept 130