Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth
Inside Retail
JANUARY 15, 2024
Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.
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