Contrast, Curate and Hobbies - Create Retail Today

Balenciaga x Simpsons. Balmain x Barbie. Is cringe the new cool?

Inside Retail

JANUARY 31, 2022

In total contrast to the smoothly curated feed of a perfectly posed influencer, a surge of content from users ‘exposing’ themselves via retelling of embarrassing anecdotes has driven over half a billion videos with the hashtag #cringetok. They have different body types, unusual hobbies, and unique stories to tell.

Fashion

Fashion Hobbies Strategy Contrast

Ferrari’s flagship store in Milan combines heritage and innovation

Retail Focus

SEPTEMBER 13, 2021

The interior walls of the store consist of hand applied terracotta elegantly contrasted by bespoke white clay bricked walls. I have followed Ferrari forever as a hobby. Entering the store, the eye is immediately drawn to the central core ribbon-like staircase inviting the customer to explore the three floors. I was hooked.

Architecture

Architecture Hobbies Display Interior

Create Retail Today

Balenciaga x Simpsons. Balmain x Barbie. Is cringe the new cool?

Ferrari’s flagship store in Milan combines heritage and innovation

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