Ferrariās flagship store in Milan combines heritage and innovation
Retail Focus
SEPTEMBER 13, 2021
The interior walls of the store consist of hand applied terracotta elegantly contrasted by bespoke white clay bricked walls. I have followed Ferrari forever as a hobby. Entering the store, the eye is immediately drawn to the central core ribbon-like staircase inviting the customer to explore the three floors. I was hooked.
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