Balenciaga x Simpsons. Balmain x Barbie. Is cringe the new cool?
Inside Retail
JANUARY 31, 2022
In total contrast to the smoothly curated feed of a perfectly posed influencer, a surge of content from users ‘exposing’ themselves via retelling of embarrassing anecdotes has driven over half a billion videos with the hashtag #cringetok. They have different body types, unusual hobbies, and unique stories to tell.
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