Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention
Inside Retail
MAY 29, 2024
The results are impressive considering less than 10 years ago, in 2016, the company’s namesake brand, Abercrombie & Fitch, was ranked as one of the most hated retailers in the US by the American Customer Satisfaction Index. This helps sales, but it also ensures that discounting and promotions are reduced,” he said.
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