Consumer Food & Beverages Promotion Social Media 
Inside Retail
JULY 8, 2021
Consumers don’t buy into a product; they buy into the brand. Even before the pandemic, the farm-to-fork and paddock-to plate-movements were gaining momentum, with people wanting to be educated on what they are consuming and using. This enables brands to test the appetite and “brand fit” for that market through targeted consumer demand.
Inside Retail
SEPTEMBER 11, 2021
Consumers don’t buy into a product; they buy into the brand. Even before the pandemic, the farm-to-fork and paddock-to plate-movements were gaining momentum, with people wanting to be educated on what they are consuming and using. This enables brands to test the appetite and “brand fit” for that market through targeted consumer demand.
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