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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

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Decathlon fined $1.5 million for breaking consumer law

Inside Retail

French sporting goods business Decathlon has been fined $1.5 million for selling products that failed to meet Australia’s mandatory safety standards – an act in breach of consumer law. Decathlon Australia’s CEO Olivier Robinet welcomed the decision, and said they respect the work the ACCC does to keep consumers safe.

Consumer 130
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The customer is in control: Here’s the new payment and checkout experience

Inside Retail

E-commerce skyrocketed when the Covid-19 pandemic hit, as more consumers realised its ease and convenience. The other side of the checkout experience is assisted service, when the cashier helps and engages with the customer. “In We are all inherently social beings. Customers come back for the conversation.

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Build-A-Bear Unveils 3-D Workshop, Appoints ‘Digital’ Execs

VMS

Nicanor-Kimball previously held roles at Nordstrom and Dick’s Sporting Goods. Sharon Price John, President and CEO of Build-A-Bear Workshop, said in a statement, according to Retail Dive, “The retail landscape has been shifting as consumers have increasingly moved to online shopping.

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Case Study: Staples Innovation Table

Rose

PROJECT BACKGROUND: Visual Creations and Rose Displays (VCI-Rose) had already collaborated with Staples on the office supply giant’s high-profile initiative to change how consumers view their stores. We’ve had the opportunity to partner with some the industry’s leading brands and retailers since 1980.

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What’s in-store for 2022? How the store will evolve in the age of digital acceleration

Retail Focus

Research in 2021 from Pricer revealed that 57% want digital engagement in the aisle to improve CX and inform purchasing decisions. As sporting goods retailer INTERSPORT has found, using digital at the shelf edge to help customers enhances both customer experience and improves efficiency of in-store operations.

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Innovative Design in Sports Stores

Quarter 20

If there’s any sector of retail that could use a boost from innovative design, sporting goods is certainly a candidate. The whole business of sporting goods has been evolving at an especially rapid pace, and brick and mortar stores remain an important player. Youth sports alone has grown to be a $15.3