What’s in-store for 2022? How the store will evolve in the age of digital acceleration
Retail Focus
FEBRUARY 8, 2022
How much help they need does of course depend on the sort of products they are looking for; the Pricer report suggests that getting help is particularly important for complex, high consideration or big ticket items, where shoppers want to be able to self-serve information about the product and its specifications digitally at the point of display.
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