Consumer, Customer Engagement, Shopping and Sporting Goods

Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

Sporting Goods

Sporting Goods Marketing Social Media Engagement

The customer is in control: Here’s the new payment and checkout experience

Inside Retail

JANUARY 24, 2022

E-commerce skyrocketed when the Covid-19 pandemic hit, as more consumers realised its ease and convenience. However, the past few years have also exposed what online shopping just cannot replicate – human interaction, experiential shopping and social connection. . “We Customers come back for the conversation.

Engagement

Engagement Customer Engagement Sporting Goods Shopping

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Why Wilson is bringing its A-game to physical retail in the US market

The customer is in control: Here’s the new payment and checkout experience

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