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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Consumers don’t just recall the items they purchased; they remember the joy, wonder, and emotional experiences associated with the process.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130
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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers. Notably, statistics underscore the importance of this transformation: 32% of consumers seek in-store experiential moments. 58% are influenced by excellent past customer service.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community. A ‘ brand community ’ refers to a group of consumers who share a common interest or passion for a particular brand. Customers are also the primary drivers of the project and its sustainability.

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What is Omnichannel Retailing?

Parcel Pending

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments. www.pwc.com. March 28, 2022.

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What is Omnichannel Retailing?

Parcel Pending

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments. www.pwc.com. March 28, 2022.

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How Retail Design Insights Will Inspire Workplace Design

All Work

Retail designers understand how brick and mortar stores can make genuine connections with consumers and also drive a successful online experience. The retail sector has figured out customers not only want to look at goods on a shelf and buy items; they want an experience. Optimus Offices (image: Work Design Magazine).