Retail Focus

NOVEMBER 22, 2023

Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success.

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Social Media Gifts Jewelry Curate 162

Retail Focus

DECEMBER 12, 2023

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Consumers don’t just recall the items they purchased; they remember the joy, wonder, and emotional experiences associated with the process.

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Inside Retail

OCTOBER 26, 2023

Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.

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Shopping Engagement Consumer Gifts 246

Retail Insider

DECEMBER 1, 2021

A good example is a Sweaty Betty campaign, which targeted consumers who had shopped with the brand for 15 years and were sent a card and a discount voucher. Interestingly, Inkpact tries to steer companies away from including notes in subscription boxes despite their huge popularity and curated nature.

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Social Media Artistic Engagement Marketing 52