Consumer Electronics, Expansion and Retail Marketing

Retail at the end of the world: How JB Hi-Fi aims to disrupt the NZ market

Inside Retail

JULY 10, 2023

Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. Part of the expansion involves relocating at least two stores to more desirable locations.

Consumer Electronics

Consumer Electronics Marketing Location Expansion

India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

OCTOBER 16, 2023

These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.

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Retail at the end of the world: How JB Hi-Fi aims to disrupt the NZ market

India’s DTC boom: Fuelled by technology and Millennials

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