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As Microsoft shuts stores in China, are authorised retailers still relevant?

Inside Retail

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

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Why retail media has become the next big tool in performance marketing

Inside Retail

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277
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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

As the product begins to take shape based on thorough research and a clear understanding of market demand, branding strategies can evolve in tandem, mirroring the product’s maturation and refinement. Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements.

Concept 52