Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Bound

FEBRUARY 29, 2024

As the product begins to take shape based on thorough research and a clear understanding of market demand, branding strategies can evolve in tandem, mirroring the product’s maturation and refinement. Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements.

Concept 52

Concept Consumer Design Consumer Electronics 52

Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

The recent Consumer Electronics Show (CES) is a good example. While the actual operations and strategy for virtual events still needs to be worked out, don’t discount it entirely. As solutions are brought up on how to maintain engagement post-pandemic, there are bold leaders attempting to reimagine the exhibit hall.

Reimagine 52

Reimagine Space Consumer Electronics Marketing 52

Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

The recent Consumer Electronics Show (CES) is a good example. While the actual operations and strategy for virtual events still needs to be worked out, don’t discount it entirely. As solutions are brought up on how to maintain engagement post-pandemic, there are bold leaders attempting to reimagine the exhibit hall.

Reimagine 52

Reimagine Space Consumer Electronics Marketing 52