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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. And as more businesses embraced the concept, it morphed into a whole new beast. But the term pop-up is relatively recent. Consider Chanel’s recent repurposing of a Brooklyn diner for the launch of its Chance Eau Fraîche perfume.