Biryani instead of meatballs: Here’s Ikea’s recipe for success in India
Inside Retail
MAY 24, 2022
As it unpacks the market layer by layer, Ikea’s range of services and products is constantly expanding to suit the evolving needs of Indian shoppers. We’re still in the nascent stages in terms of home furnishing category,” Kavitha Rao, India’s chief commercial officer told Inside Retail. Breakfast, biryanis, and homeware s.
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