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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays.

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Designing Success: Unveiling the Secrets of Commercial Retail Interior Design

Greater Group

In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems. Exploring the product offerings takes time, which means slowing the target market down while they are in the store.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

However, now that the customer is empowered with so many more shopping options than ever before, you are much more likely to hear retail designers talk about the increased importance of customer experience — and to hear the new nature of retail described as experiential and aspirational. Visual Merchandising Techniques and Strategies.