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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Crafting brand narratives through pop-up stores.

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How Middle Eastern retailer Sun & Sand Sports aims to succeed in Singapore

Inside Retail

On the ground, there is high receptiveness to exciting brands and concepts like SSS. Carl Masterman, president of sports at GMG, believes this will appeal to Singapore’s discerning customers, and help SSS compete in a dynamic retail scene, where there are always new brands and offerings in the market. “We

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The Art and Business of Christmas Windows in Retail

Retail Focus

As retailers incorporate local traditions and customs, they become essential in community engagement, adding a personal touch and fostering inclusivity and community spirit. The traditional concept of Christmas windows will be redefined by the integration of Augmented Reality (AR) and Virtual Reality (VR).

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