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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. Pop-up stores are one of the touchpoints brands adopt to tell their stories.

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Necessity is the Mother of Invention … and Exploration

VMS

Utilizing one of Easton Town Center’s vacant parking lots, a drive-in movie theatre concept was set in motion. In less than two weeks, Steiner + Associates, in partnership with vendors, created a marketing plan, designed the space layout, installed electricity and sourced equipment and signage to bring the drive-in theatre concept to life.

Art 52
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Fine Print – May 2021

Retailing Insight

A curated selection of new books and upcoming titles in Holistic Health, Herbal Medicine, and Crystal Healing. . This book is intended as an easy approach to forest bathing, a concept that is now making its way into health and wellness practices. Essential Oils: Your Aromatherapy Guide to Ayurvedic Healing. by Ravi Ratan.

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Milanese decentralized design district D.O.S. presents “ID – All the Design Identities” at MDW21

Design Wanted

The physical exhibition, curated by Caterina Capelli, will be augmented by digital content accessible through the use of tags, QRcode and Nfc. The Combo Milano hostel in Ripa di Porta Ticinese 83 will host a collective exhibition with a focus dedicated to innovation, through a selection of under-35 designers.

Design 98