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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

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7 Office Design Strategies To Support Neurodiversity In A Post-Pandemic World

All Work

Office environments can be tailored to better support neurodiverse individuals by incorporating thoughtful design strategies that cater to sensory, visual, auditory, and spatial preferences, thus creating inclusive workspaces that enhance productivity and comfort for all employees. Example of phone rooms.

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The Key To Creating Office Spaces For Everyone: Design With Neurodiversity In Mind

All Work

A space’s impact on the senses should be considered as early as possible in the design phase, and inform decisions from the acoustic strategy, right through to lighting choices. The influence of color has a similar significance to many people.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Below, we discuss everything you need to know about this strategy in retail. Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. What Is Word-of-Mouth Marketing?

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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

From a design perspective, it’s refreshing to see lighting being incorporated in new ways to ensure the proper vibrancy and visibility are achieved. Leaving the color out, you can add padding underneath the floor to provide extra comfort for visitors. It requires social instincts and strategy to pick the right option.

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Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

The more you know about your audience, the better you can tailor your content to their needs and desires. Notice this thumbnail features bright colors that will attract users from a visual perspective. What kinds of things do they search for on YouTube? Take a look at this thumbnail created by Canva.

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Upending The Traditional Workplace Delivery Model: Enabling Real Flexibility

All Work

The very first step is usually to develop a coherent strategy about an organization’s workplace needs. The pandemic has brought these questions front and center and amplified the importance of developing a true workplace strategy and engaging a facilitator for that process. How do we use it and why? How should we use it?

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