Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds
Retail Focus
NOVEMBER 7, 2023
Analytics play a pivotal role in curating immersive experiences that make financial sense, align with labor constraints, and allow for continuous testing and iteration. This data optimizes store layouts, product placements, and customer experiences. QR codes can also showcase out-of-stock items and enhance customer engagement.
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