Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The capital will also support a hefty marketing push to onboard more sellers, including brands. Influencers shift consumer patterns quickly.

Fashion 147

Fashion Social Media Circulation Accessories 147

Inside Retail

MARCH 31, 2022

Described as “an online shopping mall featuring the latest in women’s fashion apparel and fashion accessories”, it was poised to be Shein’s biggest competitor, as it boasted the ability to produce over 500 new products a week and serve over 100 markets around the world. Thus far, no reason has been given for its closure.

Fashion 130

Fashion Circulation Social Media Consumer 130