Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

Fashion 147

Fashion Social Media Circulation Accessories 147

Retail Focus

JANUARY 20, 2022

These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. The profit of the business depends on the consumers. It is to understand the needs of the consumers.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

MARCH 31, 2022

However, Shein’s direct-to-consumer business model, in which it ships orders from its warehouse in China directly to US consumers, allowed the company to avoid such tariffs. Eventually, we will see a surplus of clothing circulating in the ecosystem, filling up landfills – with detrimental effects on the environment.

Fashion 130

Fashion Circulation Social Media Consumer 130