Inside Retail

FEBRUARY 6, 2024

The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. As I listened to the ongoing debate among consumers, I wondered how brands were responding. Drunk Elephant is a brand that’s been front-and-centre and also the first in the firing line.

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Inside Retail

JULY 22, 2021

Compared to more established social media platforms, TikTok is still beefing up its solutions and services for businesses, and shopping functionality (outside of China) is still some way off. As consumers continue to shift towards more conscious consumption, brands need to embrace and embody authenticity. Is your mouth watering?

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Parcel Pending

SEPTEMBER 30, 2021

Consumer Shift: Hybrid Work is Here to Stay. Consumer Shift: Mask Mandates Are Keeping Residents Home. These actions have caused uncertainty with consumers and residents with some of them returning to lockdown habits of staying in, ordering take-out, socializing in a small pod, and refraining from international travel.

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Inside Retail

MARCH 31, 2022

However, Shein’s direct-to-consumer business model, in which it ships orders from its warehouse in China directly to US consumers, allowed the company to avoid such tariffs. Eventually, we will see a surplus of clothing circulating in the ecosystem, filling up landfills – with detrimental effects on the environment.

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