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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
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Proximity retailing and current retail environmental paradoxes

Retail Focus

Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.