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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

It would be best if you had a business goal before creating a design business and a working plan to achieve it. . Create A Business Plan. After you have organized your thoughts, the following line of action is to devise a working business plan. Brand Your Business. Seek Advice .

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A step back in time: Piaget’s Sydney store blends old with new

Inside Retail

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. IR: Can you explain the customer experience that Piaget will deliver in this new store?

Boutique 246
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Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We have ways of managing costs, inventory purchases, and so on.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Local authorities should contribute to enhancing local retail in small towns At this point, there should be a shift of perspective.