Brand Management, Engagement and Pattern

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Brand Management

Engagement

Pattern

Managing retail touchpoints for a positive customer experience

Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

Management

Management Shopping Strategy Brand Management

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media

Social Media Apparel Color Texture

Create Retail Today

Managing retail touchpoints for a positive customer experience

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

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