Remove Brand Management Remove Concept Remove Location Remove Social Media
article thumbnail

Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. Over the past few years, the retail sector has experienced several disparities.

article thumbnail

Experiential Activations: The Return

Trade Show Booth Companies - Trade Group

In March 2021, WHP Global, a brand management company, acquired a controlling interest in Tru Kids. The flagship’s location in the experiential wing of the recently opened American Dream megamall in New Jerseyisalso notable. As stores emptied of shoppers, the company declared bankruptcy in 2017. stores closed. Then in Dec.