How demographics are driving Milligram’s physical retail expansion
Inside Retail
MARCH 8, 2024
There’s a term the Japanese use to describe finding beauty in everyday objects – ‘wabi-sabi’. At the time of writing, Milligram had six locations in Melbourne, a seventh in George Street, Sydney, and was on the cusp of opening an eighth in the cosmopolitan inner west Sydney suburb of Newtown. In the end, Milligram is about wabi-sabi.
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