Remove Beauty and Health Remove Consumer Remove Perspective Remove Retail Marketing
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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. Consumers don’t neatly collect and categorise their experiences into separate buckets. Health and wellness is a $2 trillion-plus category, growing at 5-10 per cent annually.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). For the year to June 2021, consumer retail spending grew by 9.1 But most significantly, I think it shows how quickly our new retail habits have become second nature, with 9.4 Yes, you read that right.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Beyond higher attendance rates, the brand is also seeing benefits from a time, resource and cost perspective.

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