Greater Group

JUNE 9, 2023

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Customer Pathways.

Concept 52

Concept Retail Design Layout Design 52

Greater Group

JUNE 25, 2023

Imagine the immensity of the impact of a fully developed, well-wrought commercial retail interior design with all of the finest secret ingredients. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Greater Group

JULY 27, 2023

Write down keywords describing what the design and fitout should look like, and then compare lists to find common ground. Explain why these common words perfectly describe the desired design and fitout. Relate these common words to the company branding and the needs of the target market.

Strategy 52

Strategy Design Layout Target Market 52

Greater Group

MAY 22, 2023

The same principle applies for using textured industrial design elements. Minimalism and Streamlined Aesthetics Much like the individuals behind them, companies will differ in terms of personality and the way they communicate with their target markets. Greater Group is a multi-disciplinary global retail design agency.

Interior Design 52

Interior Design Design Trends Interior Space 52

Greater Group

AUGUST 27, 2019

This year, I had the honour to join over 500 other industry experts and professionals to present my insights on “Store Design for an Instagrammable Age”. I attribute this growing retail trend to the “ Millennial moment ”, the coming of age of the world’s two billion Millennials who with a combined spending power of $2.5

Design 52

Design Social Media Balance Engagement 52

Greater Group

MAY 21, 2023

A balance must be struck between cost-effectiveness and the quality of the design and execution of the commercial fitout plan. A good commercial fitouts provider must therefore be able to adapt to a business’s unique requirements and circumstances such as its team, location and target market.

Planning 52

Planning Space Management Other 52

Greater Group

JUNE 9, 2023

A retail store layout design may group products visually (e.g. Spring collection), or by target market (e.g. Visual Merchandising After positioning products within the space, retail store layout designers must also consider the way the products are presented right where they are positioned. for children).

Layout 52

Layout Design Display Visual Merchandising 52