Greater Group

JULY 27, 2023

Once the company is clear on what it wants to achieve with the fitout and how it fits into its business plans, it will be able to give the fitout team everything needed to realise its fitout vision. Relate these common words to the company branding and the needs of the target market.

Strategy 52

Strategy Design Layout Target Market 52

Greater Group

JUNE 25, 2023

This is because ingredients such as lighting and visual merchandising each have a crucial role to play in attracting customers to a retail space and persuading them to make a purchase. Imagine the immensity of the impact of a fully developed, well-wrought commercial retail interior design with all of the finest secret ingredients.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Greater Group

JUNE 9, 2023

In a perfect world, businesses would be able to take individual customers by the hand and show them around their retail spaces. Such personalised guidance is not always possible in the real world, particularly for large enterprises with retail spaces visited by hundreds of customers a day.

Layout 52

Layout Design Display Visual Merchandising 52

Greater Group

MAY 22, 2023

Minimalism and Streamlined Aesthetics Much like the individuals behind them, companies will differ in terms of personality and the way they communicate with their target markets. This balance can be achieved through colour and surface treatments such as distressing.

Interior Design 52

Interior Design Design Trends Interior Space 52

Greater Group

MAY 21, 2023

Productivity levels drop due to poor office space planning, and customers are driven away by unappealing commercial fitout design. Different codes exist, for instance, for commercial properties such as retail stores and office buildings, and for industrial properties which may include flexible spaces used for work.

Planning 52

Planning Space Management Other 52

Greater Group

JUNE 9, 2023

Such a concept would then be executed by incorporating elements of biophilic design throughout the retail space such as earth colours and organic materials. The way a brand wants to engage with customers and vice versa has a direct impact on the retail design concept as a whole and store layout in particular.

Concept 52

Concept Retail Design Layout Design 52