Greater Group

JUNE 9, 2023

Retail design concepts that are well-executed not only brings a brand’s message across to its target market, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy. Are the displays and layout effective in encouraging people to buy? How are new products displayed?

Concept 52

Concept Retail Design Layout Design 52

Greater Group

JULY 27, 2023

Once the company is clear on what it wants to achieve with the fitout and how it fits into its business plans, it will be able to give the fitout team everything needed to realise its fitout vision. Relate these common words to the company branding and the needs of the target market.

Strategy 52

Strategy Design Layout Target Market 52

Greater Group

JUNE 25, 2023

In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems. Exploring the product offerings takes time, which means slowing the target market down while they are in the store.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Greater Group

JUNE 9, 2023

A carefully crafted retail store layout design , however, can guide customers around a store and provide an enjoyable experience that encourages a connection between those customers and the business. Be sure to consider the following 10 components of retail store layout designs before planning a new space or refitting out an existing one.

Layout 52

Layout Design Display Visual Merchandising 52