Balance Brand Management Consumer Location 
Retail Focus
APRIL 13, 2021
Located in a strategic hub easily reached by train, BRIDGE attracts both travellers as well as local foodies wanting to make sustainable purchases at the new food Mecca & discover a continuously changing offer of regional flavours.
Retail Focus
AUGUST 10, 2023
From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.
Retail Focus
FEBRUARY 9, 2023
This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI. Proximity retail can provide this.
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