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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.

Expansion 130
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All-in-one fresh foods market, catering and event location BRIDGE opens in Zurich

Retail Focus

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. The BRIDGE market concept skilful balances the offering into a varied combination of fresh-food areas, catering and dry goods.

Location 205
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Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats.