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Getting the channel mix right: How to nail your brand launch

Inside Retail

But with all the marketing channels available to you, how do you know which are the best ones to choose? We launched Adore Beauty’s first incubator brand, Viviology in June. Viviology launched into a crowded market, where beauty journalists are the authority voice holding the keys to coveted reviews.

Marketing 130
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How meditation and brain dumps help Pilgrim boss Anurag Kedia work smarter

Inside Retail

Anurag Kedia (L) is the co-founder of Pilgrim, a direct-to-consumer online beauty brand that has taken the Indian market by storm. Anurag Kedia: I have been an entrepreneur in the beauty and wellness space for more than 15 years now. This gave me first-hand experience in understanding haircare issues.

Consumer 130
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A small step for China, a giant leap for cruelty-free

Inside Retail

Animal testing for cosmetics is banned in certian markets, including Europe, but animal rights organisation PETA claims some ‘cruelty-free’ companies have been quietly paying for tests on animals in order to market their products in China. The alternative leather market is booming,” Zelden said. Cruelty-free fashion.

Fashion 242
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Just scratching the surface

Retail Focus

With health and wellbeing still high on the agenda, Carson said materials that provide an authentic natural look will appeal to the senses and create a comforting and relaxing environment for retailers. Strike the right balance. Materials that are highly durable are key, and hygiene is an increasingly important consideration. “The

Pattern 233
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E-commerce teams: The unseen keys to success

Inside Retail

A retail business is far more than a store front, a website, and a social media post or marketing email – although often these elements are all the end customer perceives. Employee mental health and wellbeing have become priorities, particularly with skills shortages in many markets and the threat of the Great Resignation.

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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

The first time I saw the area, I was blown away by how beautiful it was. In Dubai, where the audience leans towards maximalism, the challenge was to balance popular preferences with SHI’s essence. Our approach is a delicate balance that intertwines traditional recommendations with the dynamic influence of the digital age.

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“World Positive Impact is our purpose”, says Green Furniture Concept founder Johan Berhin.

Design Wanted

Setting new standards for public space interiors, Green Furniture Concept’s aim is to create sustainable furniture that is functional, looks beautiful and lasts longer. It’s why we’re committed to bringing beauty to sustainability, and to designing furniture that lasts as long as the buildings they live in. © Green Furniture Concept.

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