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How meditation and brain dumps help Pilgrim boss Anurag Kedia work smarter

Inside Retail

Anurag Kedia (L) is the co-founder of Pilgrim, a direct-to-consumer online beauty brand that has taken the Indian market by storm. Anurag Kedia: I have been an entrepreneur in the beauty and wellness space for more than 15 years now. How did you get into the industry, what are some of the different roles you’ve held along the way?

Consumer 130
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Getting the channel mix right: How to nail your brand launch

Inside Retail

Viviology launched into a crowded market, where beauty journalists are the authority voice holding the keys to coveted reviews. On the same note, it’s important to strike the right balance so you’re not spread too thin. Set yourself up for a minimum of 30 days at a time to keep the content beast fed and your brand launch flowing.

Marketing 130
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Just scratching the surface

Retail Focus

With health and wellbeing still high on the agenda, Carson said materials that provide an authentic natural look will appeal to the senses and create a comforting and relaxing environment for retailers. Strike the right balance. Materials that are highly durable are key, and hygiene is an increasingly important consideration.

Pattern 233
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E-commerce teams: The unseen keys to success

Inside Retail

Employee mental health and wellbeing have become priorities, particularly with skills shortages in many markets and the threat of the Great Resignation. We now have very vast and compelling evidence that the poor mental health of your staff has a significant effect on your business. The new humanisation of business.

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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

The first time I saw the area, I was blown away by how beautiful it was. In Dubai, where the audience leans towards maximalism, the challenge was to balance popular preferences with SHI’s essence. Our approach is a delicate balance that intertwines traditional recommendations with the dynamic influence of the digital age.

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It’s time for design to fix real-world problems – Interview with EOOS NEXT

Design Wanted

Founded in 2020 by EOOS Design and part of this year’s edition of NYCxDESIGN, EOOS NEXT is a social enterprise seeking positive change through the design of transformative technologies in the fields of mobility, health, water, self-sufficient toilets, and electricity. We are good at translating laboratory experiments into products.

Design 98