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Getting the channel mix right: How to nail your brand launch

Inside Retail

Viviology launched into a crowded market, where beauty journalists are the authority voice holding the keys to coveted reviews. On the same note, it’s important to strike the right balance so you’re not spread too thin. A perfectly curated Instagram feed may only enjoy two-second swipes! Invest in multiple channels.

Marketing 130
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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

The first time I saw the area, I was blown away by how beautiful it was. Fully licensed, SHI offers a curated wine list, Asian-inspired cocktails, and an exclusive upstairs bar and lounge area. In Dubai, where the audience leans towards maximalism, the challenge was to balance popular preferences with SHI’s essence.

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Extraordinary bathtub designs that take the bathing experience up a notch

Design Wanted

Today’s tub is an aspirational addition to any home and this curated collection of architectural pieces demonstrates why… There are many reasons to have a bathtub. Not only do bathtubs add value to our physical and mental health but they increase the monetary value of our homes too. The obvious one is to keep clean.

Design 105